La mannequin, actrice et activiste Jari Jones est le nouveau visage de Calvin Klein et sa réaction a fait le tour de la toile !
Jari Jones en plein centre de Manhattan, le sourire éclatant, fait mousser le champagne face à la gigantesque affiche publicitaire à son effigie. Elle partage en légende de cette photo, un message de reconnaissance et d’espoir où elle incite chacun à poursuivre ses rêves et ambitions et à se créer les opportunités qui permettront au monde de les voir briller.
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There are moments that I heard about, that help you forget when the world told you “Never” !!! . . There are these moments I heard about about that help you heal when the society has tried to beat you down , over and over again. . . There are these very real moments that I heard about that help you feel affirmed even when you don’t see yourself. . . I’ve been searching my whole life for those moments, I got tired of looking for those moments. . . So I decided to create them. Not for me but for the next dreamer, outcast, queer, trans, disabled, fat, beautiful black, piece of starlight waiting for their moment to shine. . . It has been such an honor and pleasure to sit in my most authentic self and present imagery of a body that far to often has been demonized, harassed , made to feel ugly and unworthy and even killed. . . I present this image ,myself and all that my body stands for to my community and chosen family, in hope that they see themselves more clearly than ever and further realize that they are worthy of celebration , of compassion , of love and gratitude. . . – Thank you to @ryanmcginleystudios and the @calvinklein family for a collaboration that will hopefully be a symbol of hope and love during these moments. BLACK TRANS LIVES MATTER!! . . . . #calvinklein #blacklivesmatter #blacktranslivesmatter #transisbeautiful #queer #celebratemysize #actress #honormycurves #pride🌈 #bodydiversity #soho #effyourbeautystandards #curvygirl #curvemodel #influencer #billboard #plussize #plusmodel #influencer #plussizemodel #bodypositive #swimwear #campaign #newyork #melanin #model #ad #sponsored
A post shared by Jari Jones (@iamjarijones) on Jun 22, 2020 at 12:26pm PDT
Ce cliché fait partie de la campagne spéciale Pride développée par la Calvin Klein avec le hashtag associé #PROUDINMYCALVINS.